Privacy policy

This Privacy Notice governs our practices with respect to personal information we collect through our websites ( & (collectively, the “Website”)  and your use of our online applications and services namely our Website, your Lufa Farms account and the Marketplace.  

Effective date: July 5th, 2017.

About Us

We are located at 1400 Antonio Barbeau, Montreal, QC, H4N 1H5.

If you have a question or complaint about our personal information handling practices or would like assistance accessing your personal information collected by us, please contact us at

In this Privacy Notice, the terms "we", "our" and "us" mean Lufa Farms Inc.


What Personal Information Do We Collect?

Personal information is information that identifies you or could be combined by us or our service providers and affiliates with other information to identify you. This information can include your personal email address, your home address, your telephone number, your image, and may include your age, income, ethnicity and other similar information when associated with you. Personal information may also be information containing details as to whether you have opened our promotional e-mails or how you have used our Website, if we can associate that personal information with you. If you are a business customer or prospective business customer, personal information does not include your title, business address and business telephone number.

We collect personal information from you when you create an account, browse or shop on the Marketplace and on our Website, enter a contest or promotion, communicate with us by email or using our web forms, submit a product review, take a survey or otherwise submit personal information to us. For example, we will request credit card and other identifying information to process your weekly basket orders or when you purchase a product through our Website. We will also ask you for contact information in order to contact you regarding your account, your orders, and for basket delivery.

We receive personal information about you from other sources. For example, we will receive information from payment processors regarding your credit card and whether the credit card details you gave us have been accepted or declined. We will receive information from our basket delivery service regarding whether your basket was delivered. We may also acquire information about you from other promotional or marketing companies with whom you shared your information and whom you have allowed to provide information to us.


How Do We Use Your Personal Information?

We do not sell or rent your personal information to third parties.

We use your information to provide products and services and to manage our business operations. Some examples include:

  • to fill your orders and provide you with the products and services you have requested

  • to register your account and authenticate you when you log into your account

  • to communicate with you about products and services you have ordered, your inquiries and requests, customer service issues and product recalls

  • to notify you about promotions and offers and updates to our website

  • to administer surveys, contests, and promotions that you participate in

  • to recommend or to offer you other products and services based on your inferred interests

  • to post your product reviews

  • to protect the security or integrity of our Websites and our business

  • to analyze our business operations and Website performance


Personalized Offers, Web Analytics and Cookies

We use third-party services to help provide our services, including to host our Websites and to help us understand how our services are used. These third-party service providers may use cookies and other technologies to collect information about your use of our services and Websites, including your IP address, device ID, pages viewed, and links clicked. Our service providers include Google Analytics and Facebook Pixels, which you can opt out of.  

We automatically collect information when you visit our website in order to customize your experience. For example, we collect information about what site referred you to our website, your browser type, operating system type and version, language, and your IP address. We also collect information about how you browse through our website, including logging the pages you visit and the amount of time you spend on certain pages. We use this information for a number of technical purposes to ensure that our pages load correctly in your browser, as well as to personalize our offers to you. We also use this information to improve our Website and services.

We use cookies to store visitor preferences, record session information such as items that consumers add to their shopping cart, record user-specific information on what pages users access or visit, alert visitors to new areas that we think might be of interest to them when they return to our Website, record past activity in order to provide better service when visitors return to our Website, and or customize page content based on visitors' browser type or other information that the visitor sends. Information stored in cookies may be shared with trusted third parties.


Your Ad Choices: Interest-Based Advertising

We have implemented and use display advertising to allow for Google Analytics Remarketing and Demographics & Interest Reporting. Third-party vendors, including Google, show our ads on sites across the Internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on users’ past visits to our Website. Information on age, gender, demographic, location, and interests from DoubleClick third-party cookies is used in order to obtain a better understanding of our visitors and target audience.

Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using Google Ads Settings. Visitors can also use the Google Analytics opt-out browser plug-in to prevent their data from being collected and used by Google Analytics.


Regarding Children and Minors

Our Website and the products and services offered on our website are not directed to children under the age of 18 years. We will not knowingly collect personal information about a child under the age of 18.


Do We Disclose Your Personal Information to Others?

We may share your personal information with our service providers that help us with our business operations. For example, we will share information about your home address with companies that provide our basket home delivery service. We share information with service providers who provide us with products, and marketing and promotional services. We require our service providers to keep your personal information secure. In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf unless we or they have obtained your consent.

We may transfer any information we have about you in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of our business or as part of a corporate reorganization or stock sale or other change in corporate control.

We may also disclose your personal information if it is necessary for us to collect a debt from you or where it is relevant to a legal investigation and we are legally permitted to do so.


Storage Outside of Canada

Your personal information may be used or stored by us or our service providers outside of Canada and it will be subject to the laws of the country in which it is used or stored.


How Do You Access and Modify Your Personal Information or Make a Complaint?

Your account settings allow you to change your communication preferences with respect to e-mail newsletters and notifications of special offers and products.

You may modify your personal information stored with your account by logging into your account and making the changes. You can modify or delete a product review once it has been submitted by contacting us with your request.

You may also close your account if you want to withdraw your consent from our further use of your information. We may, however, retain your personal information and information about your previous transactions to provide you with future services, for audit purposes, to ensure the integrity of our data, and to fulfill legal requirements.


How Do We Protect Your Personal Information?

We take administrative, technical and physical measures to safeguard your personal information against unauthorized access, unauthorized disclosure, theft and misuse. This includes limiting access of employees to, and the use of, your personal information through the use of passwords and graduated levels of clearance. We take physical precautions to ensure that the computer servers on which your personal information is stored and archived are secure and that access to such servers is protected. We educate our employees with respect to their obligations to protect your personal information and we require our affiliates and any third-party service providers to take comparable steps to ensure the protection of any of your personal information that is shared with them.

Although we take precautions against possible breaches of our security systems, we cannot guarantee that unauthorized access, hacking, data loss or breaches of our security systems will never occur. Accordingly, you should not transmit personal information to us using our Website if you consider that information to be sensitive.


Links to Third-Party Websites and Social Network Plug-Ins

You may be able to access third-party websites, including social networks such as Facebook and Instagram, through links available on our websites. Your use of such third-party websites will be governed by the privacy policies of those websites and not by this Privacy Notice.

If you create links between our Website and social networking sites, we may be able to publish updates about our products and services to your social network account through the links that you establish. If you are logged into a social networking site when visiting our Website, your visit to our Website may be personalized based on your social networking profile.

You may change the way social networking sites and our Websites interact by modifying your privacy settings in your social networking account. You can also log-out of your social networking account before visiting our website. For more information, please refer to your social networking site's privacy policy, which governs your use of these social plug-in features.


Changes to Our Privacy Practices

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information collection and use practices change we will post the changes to our Website to notify you.


© 2018 Lufa Farms Inc. Read our Privacy policy and Terms of service.